Staff
Guy Glaeser, Executive Director, 509-730-6684 / director@wallawalla.org
Cara Jacobson, Director of Marketing, 509-525-8727 / marketing@wallawalla.org
Terran Villaro, Office Administrator, 509-529-4718 / admin@wallawalla.org
Board Members
Executive Officers
Ashley Mahan, Baker Boyer Bank / Chair
Anand Rao, The Barn B&B Walla Walla / Vice Chair
Charlie Ball, At Large / Treasurer
Board of Directors
Jennifer Casper, Whitman College
Tabitha Crenshaw, Spring Valley Winery / Past Chair
Katie DePonty, Communities in Schools of the Blue Mountain Region / Past Chair
Jim Kiefer, The Salted Mill
Jay Krutulis, Prospice Wines
Dan Leeper, Best Western Plus
Greg Lybeck, Walla Walla County Fairgrounds & Event Center
Ron Peck, At Large, ex-officio
Mark Sansom, PocketiNet
Jennifer Skoglund, Walla Walla Regional Airport
Brad Walker, Bradley Walker & Associates
Rick Eskil, Walla Walla City Council, ex-officio
Preston Frederickson, City of Walla Walla, ex-officio
Mission, Vision, Values
Mission
Visit Walla Walla is a catalyst in marketing and promoting a diverse tourism economy that is safe, welcoming, memorable, and beneficial for all who are here to live, work, or visit
Vision
Walla Walla’s combination of wine, food, culture, and recreation makes it the destination of choice for those who seek to enrich their lives through travel.
Values
LEADERSHIP: as the designated tourism marketing organization for the Walla Walla Valley, we lead from a position of experience.
INTEGRITY: as a publicly funded organization, we evaluate, measure, and report the outcomes of our efforts in an honest, transparent, and ethical way.
SERVICE: we exist to serve the needs of local businesses, residents, and visitors.
VITALITY: we leverage tourism and visitor spending to enhance economic vitality and quality of life for our community
INCLUSIVITY: we respect and welcome people of all cultures and orientations.
COLLABORATION: working together, we ensure that the whole is greater than the sum of its parts.
INNOVATION: we are always learning, always growing, and we never rest on our laurels.