Staff

Guy Glaeser, Executive Director, 509-730-6684 / director@wallawalla.org

Cara Jacobson, Director of Marketing, 509-525-8727 / marketing@wallawalla.org

Christine Whitney, Destination Sales Manager, 360-931-0476 / sales@wallawalla.org

Terran Villaro, Office Administrator, 509-529-4718 / admin@wallawalla.org

Board Members

Executive Officers

Jay Krutulis, Prospice Wines / Chair

Charlie Ball, CBall Consulting LLC / Vice Chair

Ashley Mahan, Baker Boyer Bank / Treasurer

Justin Robbins, Marcus Whitman Hotel / Secretary

Board of Directors

Anand Rao, The Barn BnB

Jenna Bicknell, Echolands Winery

Jennifer Casper, Whitman College

Tabitha Crenshaw, Spring Valley Winery / Past Chair

Katie DePonty, Communities in Schools of the Blue Mountain Region / Past Chair

Jim Kiefer, The Salted Mill

Jennifer Skoglund, Walla Walla Regional Airport

Brad Walker, Bradley Walker & Associates

Shelli Williams, Walla Walla County Fairgrounds & Event Center

Ron Peck, At Large, ex-officio

Rick Eskil, Walla Walla City Council, ex-officio

Preston Frederickson, City of Walla Walla, ex-officio

Mission, Vision, Values

Mission
Visit Walla Walla is a catalyst in marketing and promoting a diverse tourism economy that is safe, welcoming, memorable, and beneficial for all who are here to live, work, or visit

Vision
Walla Walla’s combination of wine, food, culture, and recreation makes it the destination of choice for those who seek to enrich their lives through travel.

Values
LEADERSHIP: as the designated tourism marketing organization for the Walla Walla Valley, we lead from a position of experience.

INTEGRITY: as a publicly funded organization, we evaluate, measure, and report the outcomes of our efforts in an honest, transparent, and ethical way.

SERVICE: we exist to serve the needs of local businesses, residents, and visitors.

VITALITY: we leverage tourism and visitor spending to enhance economic vitality and quality of life for our community

INCLUSIVITY: we respect and welcome people of all cultures and orientations.

COLLABORATION: working together, we ensure that the whole is greater than the sum of its parts.

INNOVATION: we are always learning, always growing, and we never rest on our laurels.